Email advertising campaigns involve a diverse range of vital, ancillary elements that, together, provide a co-ordinated strategic approach to raising your charity’s profile with potential donors. The challenge is to tap into both your existing donor register and expand your profile into the potential market. Your charity already has an exemplary reputation: we bring it all together for you.
Our role is to listen, to understand, to advise, to develop and ultimately deliver an email advertising strategy that works for your organisation. Our consulting services can be used at any point in your process where you feel additional expertise is required. We can be as flexible as necessary to advise on specific areas or on the complete strategic process: in short, supporting a complete project life-cycle from conception to go-live and review.
We’ll undertake a 360 review of your requirements and determine value across all platforms including social media, pay-per-click and display remarketing. Digital advertising can be coordinated to target specific audiences, personalised, bespoke-designed to your campaign needs, and then monitored, tracked and measured to ensure effective performance. Importantly, the pricing structure is fluid to meet your budget.
Web development is both scientific and artistic: the technical tools to make it work for you, the user journeys to make it appealing to your visitors. We have dedicated technical guys to handle the content management systems (CMS). Behind the design artistry there are website building tasks associated with security, networks, coding, side-scripting, markups, server configuration and other structures to ensure you stay visible and on your visitor radar.
We ensure your designs and content inform, create empathy, evoke emotions and take visitors on a page by page journey that intrigues and engages. Alongside our technical engineers we have our own team of in-house design ‘creationeers’, skilled in understanding trends, fads and desires that are of the moment. Our working partnership with your charity includes a forensic review of your marketing toolkit to ensure it meets your fundraising objectives.