Planning for Ramadan part I



What do you mean no?! What are you waiting for - Eid!?! You’ve less than 150 days left before Ramadan starts.

And, in case you’d forgotten, you can expect to generate beteween 40-60% of your annual income in that one month alone. So that’s a good reason to plan early. But there’s not that much time left!

Every year, about a month before Ramadan (sometimes even a few days before) loads of charities get in touch with us to see if we can ‘help them with their Ramadan campaign’. If you wait until then, you’ve left it way too late! Don’t be one of those charities.

We’ve put together a little checklist to help you stay on track this year. Get in touch and we’ll send you a copy.

But here are just 5 things to keep in mind when preparing your campaigns.

1. Review your activites from last Ramadan
What worked and what didn’t? Did you try to do too much without thinking about your resources properly, leading to burnouts and disapointments? Did your team ‘run out of steam’ as a result of too many events?

Avoid making the same mistakes again this year. Work smarter to achieve better results rather than charging at everything because that’s what everyone seems to do.

2. Review your numbers from last Ramadan
It’s important to know which channels you invested in and whether they delivered in the way you hoped.

It’s not just about ROI obviously, but you also need to know the types and amounts of donations that came in last year so you can refine your appeals accordingly. Drill down further than usual to reap more benefits. For example, by knowing more about your donor profiles or even which postcode areas the donations came from, you can make your budgets go much further.

3. Align your campaign to fit into your overall charity objectives
Every year we see so many charities just jumping around chasing funds. Ask yourselves: what do you need and why? If your appeals are not synced to your organisational objectives then this damages both your credibility as well as your future growth.

4. Set financial targets
Break the overall targets down so you know what you need to achieve from each channel. This helps you think about budgets and resource allocation to key areas such as digital display adverts and email campaigns, which achieve good returns without tying up too much resources.

5. Chase the campaign content
We all know how long it can take to get feedback from the field so allow plenty of time for all the case studies, videos, images and stories that you need. Your donors want to know what difference their money is making, not just the difference it could make.

Click Here to find out more about your Ramadan campaign packages.